Reach Aotearoa is a leading independent provider of public evidence, population health monitoring and telehealth services. Our mission is to help improve the lives of everyone living in Aotearoa / New Zealand.

Formerly CBG Research, we have been providing face-to-face national household government surveys for 15 years. Using the latest technology, and developing our own software and systems, Reach Aotearoa has become the largest provider of public sector survey research in New Zealand. 

The Reach Aotearoa name was established in 2020 when we were asked by the Ministry of Health to provide contact tracing services as part of the COVID-19 response. Since then, we have become a leading provider of telehealth services in New Zealand. As part of this work, we have reached more than two million people in Aotearoa, to help guide them with managing active COVID-19 infections, and provide health assessments and advice. At the same time, we have continued to deliver important population survey projects for the Ministries of Health, Justice, Transport, and other government departments.

Our mission is to do work that counts and that will make a positive difference to the lives of New Zealanders. We undertake each project ensuring our values remain front and centre:

  • Care – for each other and the people we work with
  • Quality – we don’t accept less than the best
  • Creativity – we innovate to find solutions
  • Public Good – the work we do makes a difference
  • Transparency – we are open and honest